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Afraid To Use Siri In Public? You’re Not The Only One

How often do you look to your Siri voice assistant for help? Do you even use it at all? It turns out that people are actually quite shy about the idea of looking to a digital friend for the answers to their deepest questions – especially when out in public!

Creative Strategies recently released a study that dug into the various reasons people do or don’t use digital voice assistants like Apple’s Siri, Google’s OK Google, Amazon’s Alexa and Microsoft’s Cortana. They found that most people only look to their voice assistants for a minority of their needs (with 70% of Apple & 70% of Google users claiming to use their assistants rarely or never).


iStock_000048391680Large     Yes, Siri? People are staring at me. Send help ASAP!

Why would people prefer to type out their questions and filter through the results themselves when a free assistant has been built into their mobile devices? You’d think they’d appreciate the convenience – especially now that you need only begin your sentence with “Hey Siri,” to get a hold of your Apple assistant.

According to Creative Strategies, 39% of consumers use their voice assistants at home, 51% in the car, 1.3% at work and 6% in public.

Kinda strange, right?

Researchers believe that people prefer to use voice assistants like Siri in their cars because it allows them to abide by anti-texting and driving laws. That’s a bit irritating to me, considering you’re still quite distracted thinking up your message and saying it slowly so that Siri doesn’t mess it up. I wish more people just focused on driving when in the car rather than communicating with friends/family over the phone.

Also, as expected, voice assistant use is lowest in public spaces such as the workplace because “20% of consumers who said they never used a voice assistant stated they had not done so because they feel uncomfortable talking to their technology, especially in public.”


So what do you think… are these stats consistent with your own use or non-use of voice assistants like Siri, Alexa, OK Google or Cortana? Share your thoughts in the comments below!


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